Italian jewelry brand, which mainly uses metal and jade in their products. In this design process, I represented the details in a relatively abstract way of manufacturing and polishing, which as a result, showcasing the naive and raw vibe of it. I shrank the letter “O” to make a difference with other letters. For people who use Italian, they would understand the word, but at the same time, for those who don’t use Italian, they can also recognize the word “element”, therefore to get a better understanding of the context. I moved the “O” upward a little bit as inspired by the symbol of temperature, in order to present how important temperature is in the process of making jewelry, the temperature of hand and the temperature of nature. Thus, I linked the brand and the five elements (metal, wood, water, fire, and earth).