Uwe Loesch is a master of contemporary German graphic design. This poster was made for his lecture at HfG Offenbach. He applied contrast by using black and white in his works. He himself always wears a pair of shoes, which one is black and the other is white. It’s the exterior form of his design philosophy. Dogs and flies are the classic visual elements of his designs. So I applied these symbols and elements into this poster to showcase the black and white design philosophy of Uwe Loesch.
Uwe Loesch是德国当代平面设计大师，有幸为他在HfG Offenbach的演讲设计了这张宣传海报。他在其作品中大量的运用了黑白两种对比，而他本人也总是穿着一黑一白的鞋子，这是其设计哲学的外在形式。狼狗和苍蝇是他作品里经典的视觉元素，所以在设计这张演讲海报的时候我将这些Uwe Loesch的符号融入到对他设计作品的理解中去，呈现出一个黑白分明的Uwe Loesch设计哲学。