To promote two new Nike shoes, Huarache Extreme and Presto Extreme in Greater China (Mainland China, Hong Kong, Taiwan & Macau), Studio Yuan was happy to responsible for the key visual of the school season for Nike. The whole project includes Tagline design of both simplified Chinese and traditional Chinese fonts as well as the implementation of the visual identity in terms of different sizes and proportions. Special thanks go to Ms.Ong, Manager from Nike Brand Design, Greater China. Since Sep.8 the project is seen in Nike shops in different cities in Greater China.
配合推广Nike Huarache Extreme & Nike Presto Extreme两款新鞋，Nike大中华区 ( 中国内地、香港、澳门、台湾 ) 开学季的整体视觉形象交由Yuan来设计完成。 非常感谢Nike大中华区品牌经理Ms. Ong的欣赏和信任！ 整体的视觉形象包括中文简体与繁体的主题字设计、主视觉及其在不同尺寸上的应用。 开学等着瞧项目自8月9号起已在大中华区各大城市的Nike儿童店以及综合店的儿童区落地应用。